Mitchell Stafford Management (MSM) is set to advise the International Federation of Sport Climbing (IFSC) as the sport prepares to make its Olympic debut at the 2020 Games in Tokyo.
PR agency MSM will assist the IFSC communications team, led by head of communications Marco Vettoretti, in the lead-up to, during and following Tokyo 2020.
The Games have been postponed due to the coronavirus pandemic, with the Olympics now scheduled for July 23 to August 8.
"Being allowed to travel to Lausanne and meet the MSM team in person, I was impressed by the energy which animated them," said IFSC President Marco Scolaris.
"I am sure that working together will enhance the opportunities for our sport and our athletes to climb up to the place they deserve in the world of sport."
Sport climbing is set to make its debut at the Olympics in the Japanese capital alongside skateboarding, surfing and karate.
It will take place at the Aomi Urban Sports Park.
MSM was established in January 2019 after a merger between Mitchell Communications Agency and Stafford Sports Consulting.
Clients include the European Olympic Committees and International Equestrian Federation.
"We are delighted to be teaming up with the IFSC at such an important time in the sport’s history," said MSM chief executive Andrew Mitchell.
"The Federation has come a long way in a short period and our job is to help them get over the finish line with a flourish next year at Tokyo 2020.
"We will work closely with the IFSC to promote sport climbing as the explosive, athletic and entertaining sport it is."
Sport climbing was put on hold for 170 days during the global health crisis, but returned with an IFSC World Cup event in Briançon in August.
Olympic qualifiers in Moscow, Cape Town, Xiamen and Sydney are scheduled to take place in November and December.