NBC are confident of topping London 2012 and achieving record advertising revenues at this Summer’s Olympic

Games in Rio de Janeiro.

NBC Universal, which extended their partnership in a major deal with the International Olympic Committee

(IOC) for all Games between 2021 and 2032 in 2014, are paying roughly $1.28 billion (£90 billion/€1.17

brought in around $1.3 billion (£90 million/€1.2 billion)  in advertising revenue from the London 2012 Games

East Coast of the United States, meaning there should be plenty of prime-time coverage of this year's Olympic

Games on American television network NBC ©Getty ImagesWinter revealed that NBC have already sold advertising

Broadcast rights for the Olympic Games in Brazil have been awarded to Globo until 2032, it was announced

"Next summer Rio de Janeiro will welcome the world as the host of the first ever Olympic Games in South

"In addition to broadcasting the Olympic Games until 2032, Grupo Globo has committed significant year-round

long term legacy from the Olympic Games next year.”Globo, which was founded in 1965, is the largest

Games, the world’s greatest sporting event, until 2032," Roberto Irineu Marinho, chairman and chief

through to 2032 in a $7 billion boost to Olympic Movement

Communications following their €1.3 billion (£965 million/$1.5 billion) deal with the International Olympic

Committee (IOC) to broadcast the next two Olympic cycles.

The company’s Olympic Games leadership organisation team will have five key functional areas, it has

Olympic Games and won three Emmy Awards for coverage in Beijing 2008, London 2012 and Sochi 2014. 

Related storiesNovember 2015: Eurosport unveil new brand identity following Olympic Games broadcasting

agreementOctober 2015: Eurosport's Olympic Games coverage agreement wins Best TV Rights Deal at inaugural

rights through to 2032 in a $7 billion boost to Olympic MovementJuly 2012: BBC renews Olympic television

Broadcasting giants NBCUniversal have acquired media rights for several Olympic sports from Universal

“Acquiring these valuable media rights builds on our long-term investment in the Olympic Games through

to 2032, and reaffirms our commitment to Olympic sports and the stories of the great athletes who compete

next generation of Olympic fans, which is a critical part of our ongoing Olympic strategy.”NBCUniversal

signed a lucrative agreement with the IOC to broadcast the Olympic Games in America through to 2032

Games in America through to 2032.They had already secured the rights for the Games until Tokyo 2020

Broadcasting giant Eurosport has announced a new brand identity which carries the tagline “Fuel Your Passion”  and is due to be launched on air tomorrow.

Games, which covers two Olympic cycles following an agreement signed between the International Olympic

Games and the 2024 Olympics and Paralympics, which have yet to be awarded to a host city.Discovery,

television deals, including one with American channel NBC Sports stretching until 2032.

Games in Europe from 2018 to 2024.

through to 2032 in a $7 billion boost to Olympic MovementJuly 2012: BBC renews Olympic television deal

Seeing former International Olympic Committee (IOC) President Jacques Rogge in Kuala Lumpur earlier

Games, the IOC’s flagship product.The height of this love affair was the contest for the right to host

sometimes overlooked that four more cities - including Rio de Janeiro, which won the very next Summer Games

bubble, however, the Olympic Games have seemingly become about as popular in the mature Western democracies

could not return to US soil until at least 2032, more likely 2036 - an interval of fully 40 years; too

could not return to United States soil until at least 2032 ©Getty ImagesThe IOC, in other words, is

International Paralympic Committee (IPC) is due to be among the new details revealed when the International Olympic

The IPC will now receive $7.5 million (£4.8 million/€6.8 million) from the 2022 Games, a substantial

from 750 to 850 and Olympic Broadcasting Services (OBS) will act as the host broadcaster for the Winter

18 contracts comprise 13 broadcast agreements, including an agreement with NBCUniversal through to 2032

, two new long-term TOP (The Olympic Partner) agreements, with the addition of Bridgestone and Toyota

and $250 million (£160 million/€225 million) respectively.Related storiesJuly 2015: beIN Media wins Olympic

Discussions are underway about whether to press ahead with a 2024 Olympic and Paralympic bid, Toronto

has revealed, insisting no decision is expected to be taken until after next month's Parapan American Games

with less than two months to go until the International Olympic Committee's (IOC) September 15 deadline

together, as we will, and decide what’s best in terms of what we go forward with - whether it’s an Olympic

has encouraged talk of a possible 2024 Olympic bid from Toronto ©Getty ImagesThe city, second behind

flexibility in drawing up a bid which best suits local demands.Figures including Tory and Canadian Olympic

broadcasting rights until 2032, could also be a challenge, as a successful Canadian bid would presumably

The International Olympic Committee (IOC) has already generated as much from the sale of broadcasting

rights for Games in the next Olympic quadrennium, from 2017 to 2020, as the $4.1 billion (£2.6 billion

€3.7 billion) sum it will receive from this, the Movement’s largest revenue source during the present Olympic

unsettling nature of the economic and political turbulence afflicting many regions, including the Olympic

Asia, it is no surprise that this region has realised some impressive numbers for the IOC, with 2020 Games

to pay $7.65 billion (£4.89 billion/€6.95 billion) to retain the US rights straight through until 2032

wins with $550 million TV deal in ChinaJuly 2014: Seven Network secure Australian TV Olympic rightsMay

2014: NBCUniversal buys US Olympic rights through to 2032 in a $7 billion boost to Olympic Movement

When I saw the headline of an article in CBC News last week, entitled: “Pan Am Games could boost a Toronto

Olympic bid, IOC President says”, I half-chuckled to myself.

exception of India, Thomas Bach has spoken positively about every single city of which a theoretical Olympic

“I think Toronto could be a good candidate but we still have to see now the Pan American Games, how

"The Pan Am Games can give a boost to a [Olympic] candidate."

And if they are going to bid, it surely won’t be for 2024 but for 2028 or even 2032…Yet, after attending

the subsequent Canada Olympic Excellence Day in Montreal and opening few days of the Games here, it

future attempt but with a view to mounting a serious challenge.Marcel Aubut, the ebullient Canadian Olympic

Eurosport will broadcast the Olympic Games across Europe as part of a deal starting in 2018 to cover

two Olympic cycles following an agreement signed between the International Olympic Committee (IOC) and

This agreement ensures comprehensive coverage of the Olympic Games across Europe, including the guarantee

"Discovery and Eurosport have demonstrated a major commitment to the Olympic Games, to Olympic sports

A minimum of 200 hours of the Olympic Games and 100 hours of the Olympic Winter Games will be shown

"Eurosport’s unmatched technical prowess and ability to deliver the Olympic Games to 50 countries in

Related storiesMay 2014: NBCUniversal buys US Olympic rights through to 2032 in a $7 billion boost

has rejected an idea for the Australian state to participate in a joint bid for either the 2028 or 2032

Olympic and Paralympic Games with New South Wales and Queensland.

The proposition was first suggested by Justin Madden, Minister for the Melbourne 2006 Commonwealth Games

Bach met the Australian Prime Minister Tony Abbott and claimed the country, which last staged the Games

the state capital would be a suitable host for what, if successful, would be the third Australian Games

following the Melbourne and Sydney editions.Brisbane previously bid to host the Games in 1992, but

officials seeking talks with IOC President over future Olympic bid

The United States will host the International Association of Athletics Federations (IAAF) World Championships for the first time after Eugene in Oregon was awarded the 2021 event.

commitment of the funding by the Governor of Oregon with the financial support of the United States Olympic

billion (£5.20 billion/€7.25 billion) for exclusive broadcasting rights to the six Summer and Winter Olympic

Games from 2022 to 2032.IAAF President Lamine Diack (third right) in Eugene, Oregon, last year for the

the Championships will take place four years after a decision is due to be made by the International Olympic

"operational" challengesSeptember 2014: Athletics World Championships in Eugene will boost 2024 US Olympic