The summer sports event season is well and truly under way. Sports marketing is in action.

If cash is the yardstick, some sports - golf, football - have never had it so good; others seem still to be struggling to regain the buoyancy of earlier in the millennium.

The International Cricket Council (ICC) has again led in a study by Burson Cohn and Wolfe (BCW) Sports on the most followed International Federation on social media, but leading officials to "step up" their usage.

The time has once again come for change at the Global Association of International Sports Federations (GAISF) and SportAccord. 

International Olympic Committee (IOC) President Thomas Bach has told the Association of Summer Olympic International Federations (ASOIF) that they must make their own responses to the war in Ukraine or risk "becoming a political tool".

The International Olympic Committee's (IOC) annual financial report rarely disappoints, although she does not yield up her pearls easily.

FIFA has become the first major international sports body to publish its financial statements for 2021, disclosing that world football’s governing body made a net loss of $312.2 million (£238.1 million/€282.7 million) on revenue of $766.5 million (£584.7 million/€694 million) for the year immediately preceding the next men’s World Cup - Qatar 2022 - its all-important cash-cow.

A lack of structure and strategy around international communications has been identified as one of the pitfalls among cities staging major sporting events, a new survey has found.

Numerous International Federations (IFs) have confirmed bans on athletes from Russia and Belarus following International Olympic Committee (IOC) recommendations to prohibit participation in the wake of the war in Ukraine.

World Triathlon has drawn up a new four-year strategic plan that aims to further develop the sport globally through sustainable and inclusive avenues in the build-up to the Paris 2024 and Los Angeles 2028 Olympics and Paralympics.

International Federations have joined forces to launch a global campaign to encourage policymakers to safely re-open organised sport.

“The structural issue with International Sports Federations (IFs) is that Presidents are elected, which means their first priority will be re-election, which often means it becomes the organisational priority.”

Two-thirds of Swiss-based International Federations (IFs) have accepted the joint loan offer from the Swiss Government and International Olympic Committee (IOC).

For a few decades now, we have heard that the place to be for the international sports world was Lausanne in Switzerland, known as the "Olympic Capital."

It has not taken long for the coronavirus pandemic to split Summer Olympic international sports federations (IFs) into two groups: the "haves" and the "have-nots".