Digital installations from the Alibaba Cloud Gallery will greet spectators as they arrive at Narita International Airport for this year's Olympic and Paralympic Games in Tokyo.
A senior Alibaba executive has provided fresh details about its plans for handling Olympic ticketing at its home Games in Beijing in 2022, and thereafter.
Yiannis Exarchos gets straight to the point. "In the digital world, the need for volumes of content is practically insatiable," the chief executive of Olympic Broadcasting Services (OBS) says.
Online retail marketplace AliExpress has today launched a two-week campaign to promote winter sports and encourage fan engagement around the Lausanne 2020 Winter Youth Olympics.
Olympic sponsor Alibaba have announced plans for a series of new technologies to be unveiled at Tokyo 2020 next summer.
Beijing 2022 has employed the Alibaba Group to run its ticketing programme for the Winter Olympics and Paralympics – a role the Chinese company seems set to fulfil for several editions of the Games afterwards.