Digital installations from the Alibaba Cloud Gallery will greet spectators as they arrive at Narita International Airport for this year's Olympic and Paralympic Games in Tokyo.
The newly unveiled Gallery is a creative collaboration with young Japanese artists that brings together sports, culture and technology.
Artwork will appear on screens throughout the airport and attempt to create a memorable first impression for travellers.
Alibaba Cloud will support the artists by providing high-performance intelligence so that they can work with the data-heavy visual elements necessary for the installations.
New artwork will be rolled out in the coming months, with the installations lasting until March 2021.
One is set to include the newly launched Alibaba-Olympic Games partnership logo for Tokyo 2020.
"The Alibaba Cloud Gallery is a perfect combination of this vision and the Olympic spirit," Chris Tung, chief marketing officer of Alibaba Group, said.
"This is the first of our efforts to elevate the experience of spectators traveling from across the globe to watch the Games."
Masaaki Komiya, the vice-director general of Tokyo 2020, expressed his support for the initiative.
"We are looking forward to embracing more of Alibaba Group’s innovative initiatives blended with Japanese elements and hope to present to the world the most exciting Olympics experience," he said.
As a member of the Olympic Partner worldwide sponsorship programme for the past three years, Alibaba is focusing on digitising the Games to attract a new generation of fans.
Earlier this month, online retail marketplace AliExpress, an arm of Alibaba Group, launched a two-week campaign to promote winter sports and encourage fan engagement around the Lausanne 2020 Winter Youth Olympics.