Olympic Broadcast Services chief executive Yiannis Exarchos has targeted showcasing a "different China" during the Beijing 2022 Winter Olympics.
David Owen: Olympic broadcast chief is right to question wisdom of wooing a 21st century audience with 19th century sports - up to a point
The relationship between sport and television is endlessly fascinating.
Olympic Broadcasting Services (OBS) chief executive Yiannis Exarchos believes that urban and youth-oriented sports should be favoured for inclusion on the Games programme as they are most likely to drive better audiences.
News shown on the Olympic TV Channel will be "independently produced" and not a communications tool of the International Olympic Committee (IOC), officials have promised here today.
Production plans for Rio 2016 have been presented by Olympic Broadcasting Services (OBS) at the inaugural Paralympic Sport Technical meeting in Madrid.