David Owen: Twitter and the art of sports electioneering

David Owen: Twitter and the art of sports electioneering

It being general election week here in the United Kingdom, I thought it would be a good time to take a look at the two high-profile electoral battles currently being waged in the world of sport, via the medium of the candidates’ Twitter feeds.

Not because I judge this likely to offer great insights into the identity of the eventual winners: the sports officials in whose hands the outcomes lie are assuredly far too high-minded to be swayed by anything as trivial as social media.





Svein Arne Hansen looks to put his stamp on things after being elected European Athletics President

Svein Arne Hansen looks to put his stamp on things after being elected European Athletics President

Svein Arne Hansen’s first speech as European Athletics President - delivered at  the Congress in Bled where he was voted in as successor to the longstanding appointee Hansjörg Wirz - went down well, with a ripple of laughter greeting his sign-off statement:

“I said I didn’t want people just to be involved, I wanted them to be committed,” Hansen recalls. “My final line was that it was like eggs and bacon - the chicken is involved, but the pig is committed.”

At the age of 68, with just one four-year term allowed to him to make his mark, Hansen is determined to make the most of a position he sought four years ago before losing by 28 votes to 22 to the Swiss who has just relinquished his post after 16 years in office.