The HeForShe movement works to promote gender equality and accelerate the fight against gender discrimination.

Paris Mayor Anne Hidalgo met with Elizabeth Nyamayaro, head of HeForShe, at the race in the French capital to discuss the issue and how it is part of the city's bid for the Olympic and Paralympic Games.

"I am happy to pledge my support for this brilliant initiative that will help to encourage the next generation of women in our city to fight inequality and challenge themselves to do more than ever before," she said.

"The Paris 2024 Olympic and Paralympic Games can be a real vehicle for change in society, a tool to empower people.

"Social change is at the heart of our legacy plan, and together we can change our country, our city, for the better."

Paris 2024 said the "Playdagogie" initiative is a key part of their plans, with the programme aimed at promoting inclusion and equality in children by deconstructing prejudices before they can begin.

The programme has been developed alongside the French Olympic Committee (CNOSF), UNICEF and PLAY International.

Paris 2024 also say they have worked with the Higher Audio Visual Council to pledge increased broadcast coverage of women's sport prior to the Games.

Bid partner AccorHotels already serves as a HeForShe corporate ambassador.

"I am convinced that men and women must have the same opportunities in sport," said Tony Estanguet, Paris 2024 co-chairman.

"As vice-president of the International Canoe Federation, I have worked hard to ensure that there are just as many female as there are male events at Tokyo 2020.

"I commit myself to making gender parity in sport a reality. 

"If Paris hosts the Games in 2024, we will work with the International Olympic Committee to achieve the ambitions of the Agenda 2020 and to promote diversity in sport.

"The Olympic values of friendship, inclusion, and acceptance are at the heart of everything we do."

Paris 2024 also believe that the Marathon highlighted their vision for "iconic, city-centre backdrops" for Olympic and Paralympic sport.

Around 57,000 runners from across the world took part in the race.

Paris face the challenge of Los Angeles for the 2024 Games, which are set to be awarded at the International Olympic Committee (IOC) Session in Lima on September 13.

However, a working group has been set-up by IOC President Thomas Bach to consider the possibility the joint awarding the 2024 and 2028 Games to both cities.

Each candidate has, however, stressed that they are only concentrating on the 2024 edition.