Marine Le Pen has been angered by the Paris 2024 slogan being written in English ©Getty Images

Paris 2024 has again defended their English slogan after it was critiscised by National Front leader and French Presidential candidate Marine Le Pen.

"Made for Sharing" was unveiled as Paris' international promotional message last month as they seek to show how their bid will benefit all sections of French society.

The words were briefly illuminated in English on the Eiffel Tower at the end of a ceremony marking the start of the international promotion period for the 2024 Games.

The choice of language in which the slogan has been produced has angered Le Pen, who says "it bothers me and makes me angry" in a post published on her website.

However, Paris 2024 believe it is the best way to promote the bid internationally.

“We are fully engaged and very proud to defend the promotion of our country, our language and our values with Paris 2024 and the best way to promote them globally is by winning the right to host the Games in 2024," said Paris 2024 chief executive, Etienne Thobois.

"We will do so by communicating to the world why we are the best partner for the IOC for 2024.

"In French, in English, in Spanish, or whatever language necessary to make sure we share our message of a Games of passion and purpose with the Olympic family.“

On her website, Le Pen criticised the use of an English slogan for the bid, citing facts such Pierre de Coubertin starting up the Modern Olympic Games and French being the "official language of Olympism".

"Members of the International Olympic Committee (IOC) request that the application be in English," she said.

"But the slogan, the motto, is of a different nature.

"It symbolises the host country.

"Made for Sharing" was unveiled as Paris' international promotional message last month ©Paris 2024

"It must be said clearly: our elites, or rather those who still pretend to be such, have abandoned the French language.

"They find it cheesy.

"This choice for English was approved by all the public authorities participating in this Organising Committee: the State, the Île-de-France region, the city of Paris and others.

"Whether they say right or left, they have accepted this surrender without battle.

"It bothers me and makes me angry."

The slogan has also drawn criticism from a group promoting the French language.

The Académie Française, founded in 1635, likened the "Made for Sharing" strapline to a pizza advert.

Lawyer Emmanuel Ludot has also reportedly submitted an appeal to the Government's rights defence authority in an attempt to suspend the use of the slogan by Paris 2024.

According to Agence France-Presse, an appeal was set to be lodged on Feburary 20 as Ludot claimed the strapline violates a law protecting the French language.

In a statement, the organisation expressed its disapproval at the decision to use the English version of the slogan rather than the French "Venez Partager".

Marine Le Pen, who has been leader of the National Front since January 2011, is one of the candidates looking to win the French Presidential election in May ©Getty Images
Marine Le Pen, who has been leader of the National Front since January 2011, is one of the candidates looking to win the French Presidential election in May ©Getty Images

Bid officials claimed at the launch of their international promotion campaign in February that using English was an attempt to broaden their worldwide appeal.

"Even though the Bid Committee provided a second version of this slogan, in French – 'Venez Partager' – the Académie Française unanimously expresses its disapproval of the decision to give priority to the English language to promote the Paris Olympic bid," they said in a statement.

"The official languages of the IOC are French and English, in that order."

The slogan has also been met with opposition by French literary organisation the Academie Goncourt.

President Bernard Pivot described it as a "mistake" and an "absurdity".

"Paris, the capital of the Francophone world is bowing to the language not only of Shakespeare but also that of [United States President] Donald Trump," he told AFP.

The US are Paris' rivals for the 2024 Games, with Los Angeles bidding. 

The IOC is due to elect its chosen host city at the Session in Lima on September 13.