Paris' "Made for Sharing" strapline was unveiled on the Eiffel Tower earlier this month ©Getty Images

Food and drinks giants Nestlé have laughed off suggestions that Paris 2024's "Made for Sharing" strapline breaks any rules despite being identical to a longstanding slogan used to market Quality Street boxed chocolates.

"Made for Sharing" was unveiled as Paris' international promotional message earlier this month as they seek to show how their bid will benefit all sections of French society.

The words were briefly illuminated in English on the Eiffel Tower at the end of a ceremony marking the start of an international promotion period for the 2024 Games.

But eyebrows were raised by how an identical slogan had been used to market the confectionery line in a series of adverts over the last 30 years.

Quality Street was first founded in the 1930s in Halifax in Northern England, inheriting its name from a play of the same name by J.M Barrie.

"Made for Sharing" was first featured in an advert from 1979, nine years before Nestlé bought the original Quality Street owner, Rowntree Mackintosh.

“Quality Street is all about sharing and, whether it’s our famous selection of chocolate and toffee or our classic slogan, we’re happy to share and pleased that the Paris bid team recognise quality when they see it," a Nestlé spokesperson told insidethegames.

The slogan is thought to have been free from any rightsholder agreement, meaning Paris were legally free to use it.

Indeed, rival product Cadbury Snaps is among others to have used the "Made for Sharing" strapline.

Paris' logo was also criticised after its launching last year for its close to resemblance to one used by London-based major event and sports business consultancy, 4 Global.

Tokyo 2020 had to scrap their initial logo choice in 2015 after Belgian designer Olivier Debie filed a copyright infringement lawsuit against the International Olympic Committee due to its resemblance to one he designed for Liege Theatre.

Concerns were raised by IOC member Prince Albert of Monaco at that year's IOC Session in Kuala Lumpur.

Paris 2024's logo was very similar to one used by the 4 Global consultancy ©Paris 2024/4 Global
Paris 2024's logo was very similar to one used by the 4 Global consultancy ©Paris 2024/4 Global

However, both the logo and strapline chosen by the French capital has been widely praised as the bid seeks to appeal more to international audiences.

"The Paris international strapline is based on the values of our bid, our city and the the outlook of the sharing generation," a Paris 2024 spokesperson said.

"It is an essential part of our DNA but no-one has an exclusivity on sharing, it is an eternal value, and we are‎ happy to know the idea has been utilised in the past in many different contexts."

Paris is locked in a three-way fight for the 2024 Games with Budapest and Los Angeles.

A host is expected to be chosen at the IOC Session in Lima on September 13.