Last week, the French capital's new "Made for Sharing" strapline was unveiled on the Eiffel Tower during a special ceremony.

The reveal, designed to coincide with the beginning of the worldwide promotional period for the Games on February 3, fits with the Parisian bid concept of using the Games to unite the people of France.

Other hashtags and a manifesto film were also introduced.

According to the Bid Committee, the manifesto reached 1.2 million views on Facebook in the first 100 hours that it was online.

The #Paris2024 hashtag supposedly achieved 328 million impressions over the first week of February.

A further 83 million "impressions" - meaning times it has been seen - were notched up by the #MadeforSharing hashtag.

Paris' website and Instagram account have also been revamped to coincide with the latest drive.

It remains to be seen how much impact all of this will have on voting International Olympic Committee (IOC) members.

"The growth on our social media numbers shows the immense global interest in Paris' 2024 bid, and the ability it has to share its story with the world," claimed the bid’s chief executive Etienne Thobois.

"Social media brings people together around the world. 

"At Paris 2024, we invite the world to share our city and their stories of sport and Olympism.

"Like Paris 2024, young people have made sharing a way of life, with the aim of building a fair, more sustainable and more human world.

"This is why we want to keep on growing our social and digital engagement."

Fifty Mayors from major cities across the world this week signed an agreement in support of Paris' bid.

Six Olympic host cities are among the 54 who have pledged their backing to Paris 2024 - Athens, Barcelona, Mexico City, Montreal, Munich and Sydney - while 35 capitals are represented.

The city is locked in a three-horse race for the Games with Budapest and Los Angeles.

A decisive vote is scheduled for September 13 at the IOC Session in Lima.