By Duncan Mackay

Gold Coast 2018 logoApril 4 - The Gold Coast today launched its logo for the 2018 Commonwealth Games, an emblem inspired by an iconic soaring skyline and the city's stunning ocean side location, Australian officials claimed.

A giant inflatable sign about four-storeys high was used to unveil the logo at a special community event at Broadwater Parklands, which marked five years until the Games' Opening Ceremony on April 4, 2018.

Queensland's Commonwealth Games Minister Jann Stuckey claimed the logo captured the essence of the Gold Coast and what the event symbolised.

"The emblem has been inspired by the Gold Coast's stunning beach side location, its iconic skyline, and the colours are representative of the coast, the hinterland and the celebratory atmosphere which is synonymous with the region," she said.

"Centred upon fluid representations of a gymnast, a hurdler and a swimmer, the emblem reflects the Games' deep heritage and humanity.

"Today's unveiling shows the world the Gold Coast can't wait to share this moment in history."

Australian singer Jessica Mauboy performed live as part of the celebrations while Sally Pearson, the London 2012 100 metres hurdles champion, and former swimmer Kieren Perkins, the double Olympic 1500m gold medallist, were in attendance.

Gold Coast 2018 logo launchA special event at Broadwater Parklands was held where the Gold Coast 2018 logo was revealed for the first time - five years to the start of the Commonwealth Games

"The support that Aussies give our athletes is always enormous, but you go overseas to Europe and events there and there'll be a smattering of Aussies around," said Perkins.

"We'll come to the Commonwealth Games here on the Gold Coast and there'll be stadiums filled with Aussies cheering our athletes on and it can only lift you."

Gold Coast 2018 chairman Nigel Chamier revealed was a result of months of research and development.

"Market research was undertaken to unpack the deeper emotional factors which define the Gold Coast as a place, and those that define the Commonwealth Games specifically," he said.

"Local focus group workshops were held and we then defined the Games core proposition before engaging brand and design company WiteKite to develop the artwork.

"It has been a very exciting and thorough process and [Gold Coast 2018] believes the emblem is an outstanding reflection of community sentiment and broader perception of the Gold Coast and its role as host city for the Commonwealth Games."

Gold Coast 2018 billboard with new logoGold Coast's new logo for the 2018 Commonwealth Games is already featuring on billboards around the Australian city

Prince Tunku Imran, the President of the Commonwealth Games Federation, also praised the logo.

"I'm delighted with the emblem," he said.

"I feel it captures perfectly the warmth, the energy, the fun and the vibrancy of the Gold Coast and Queensland and represents everything the Commonwealth is looking forward to in 2018."

Merchandise featuring the logo is already available to buy, including caps, tee-shirts, water bottles and beach bags. 

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