Tokyo 2020 signs up world's most circulated newspaper as latest partner

Wednesday, 26 December 2012
By Duncan Mackay

Yomiuri ShimbunDecember 26 - Tokyo 2020 today unveiled newspaper Yomiuri Shimbun as its latest official bid partner. 

The newspaper is part of the Yomiuri Group, Japan's largest media conglomerate, and, with a combined morning-evening circulation of almost 13.5 million, claims to be the world's biggest paper. 

Yomiuri Shimbun will collaborate closely with Tokyo 2020 to further enhance public support through strategic communication campaigns aimed at reaching a wide and diverse audience throughout Japan, officials claimed. 

"I am delighted to welcome Yomiuri Shimbun, one of Japan's most influential and recognised newspapers, to our Tokyo 2020 family," said Tsunekazu Takeda, the President of Tokyo 2020 and the Japanese Olympic Committee (JOC). 

"The company has also been a long-time supporter of JOC as well.

"The level of corporate support for Tokyo 2020 has been very encouraging and demonstrates the high level of passion our nation has for sport.

"We work closely with the Official Bid Partners based on our mutual enthusiasm for hosting the 2020 Olympic and Paralympic Games."

Contact the writer of this story at duncan.mackay@insidethegames.biz
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