The International Paralympic Committee’s (IPC) "Transforming Lives Makes Sense for Everyone" campaign, which highlights the employment legacy of London 2012, has won a top international award.
IPC see first benefit of new deal with International Olympic Committee as Bridgestone become worldwide partner
The International Paralympic Committee (IPC) has signed a major partnership with Japanese tyre company and worldwide Olympic sponsor Bridgestone in a deal that demonstrates the value of its new marketing relationship with the International Olympic Committee (IOC).
Bridgestone partners with Pyeongchang 2018 Education Programme in aim to benefit disadvantaged youth
Pyeongchang 2018 and Bridgestone Tire Sales Korea have announced a new partnership in support of the official Education Programme of next year’s Winter Olympic Games.
Eurosport and Bridgestone have announced a major Winter Olympic Games partnership, which will see the tire and rubber company sponsor the broadcaster's coverage of Pyeongchang 2018.
Weightlifter Óscar Figueroa has reflected on his journey to gold at Rio 2016 in the latest episode of the Olympic Channel original series Against All Odds.
Daley Thompson was unveiled as one of three ambassadors for Olympic partner Bridgestone's launch of their "Chase Your Dream, No Matter What" campaign in the United Kingdom.
Bridgestone has announced that their marketing rights for the Olympic Games have been expanded through to 2024, effective from January 1.
The International Olympic Committee (IOC) and Bridgestone have announced an agreement that makes the world’s largest tyre and rubber company the first founding partner of the Olympic Channel.
Bridgestone Americas has signed an eight-year sponsorship deal with U.S. Paralympics which will see the subsidiary of the world’s largest tyre manufacturers support the nation’s athletes through to the 2024 Games.
Bridgestone, the world’s largest tire and rubber company, has been appointed as a Tokyo 2020 Paralympic Gold Partner.
Bridgestone Americas, a subsidiary of the world’s largest tyre and rubber company and a top-tier worldwide sponsor of the Olympic Games, has teamed up with track and field legend Michael Johnson to conduct a new internal training and sales incentive programme in the countdown to Rio 2016.
Tyre manufacturer Bridgestone’s UK division has strengthened its relationship with golf after partnering with three European Tour competitions due to be held this year.