By Duncan Mackay

Hambantota_2018_name_on_Sri_Lankan_planeAugust 6 - SriLankan Airlines has demonstrated support to the country s bid for 2018 Commonwealth Games by embossing the Hambantota logo on all its aircraft.


The move is part of an international campaign to boost the Hambantota 2018 brand, which is competing against the Gold Coast for the Games.

Nalin Attygalle, the chief executive of Hambantota 2018 and the architect of the bid, who participated in a special ceremony to help launch the scheme.

"This brand initiative is one of the positive determinants of the international branding strategy of Hambantota 2018 and will popularise the brand in this global village," he said.

"The candidate city logo branding on aircraft will bring the country and the emerging metro city Hambantota great exposure and awareness.

"It is one of the most appropriate methodologies to attract a large international audience which consists of global travellers."

Attygalle claimed the invovlement of SriLankan Airlines is a clear positive sign that everyone in the country seriously supports Hambantota s 2018 Commonwealth Games bid.

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