BWF has appointed Victor as official equipment partner for the World Tour Finals ©Getty Images

Victor is set to serve as the Badminton World Federation's (BWF) official equipment partner for the World Tour Finals from 2023 to 2026, it has been announced.

The partnership extends the two organisations' collaboration which see Victor already serve as equipment supplier of the Thomas and Uber Cup Finals and Sudirman Cup Finals until the end of 2025.

The season-ending World Tour Finals are set to take place from December 13 to 17 in the Chinese city of Hangzhou for the first time this year.

"Victor has consistently demonstrated innovation in the evolution of badminton equipment, setting new standards for performance and technology within the sport," said BWF secretary general Thomas Lund.

"We are delighted to partner with Victor as our flagship BWF World Tour Finals finds its new home in Hangzhou."

The partnership between BWF and victor is hoped to elevate the World Tour Finals by reflecting the shared commitment to the development and promotion of the sport of badminton, claims the governing body.

The annual BWF World Tour Finals are set to take place at the Hangzhou Olympic Sports Centre Gymnasium for the next four editions ©Getty Images
The annual BWF World Tour Finals are set to take place at the Hangzhou Olympic Sports Centre Gymnasium for the next four editions ©Getty Images

The World Tour Finals at the Hangzhou Olympic Sports Centre Gymnasium is the first of four consecutive editions in the most recent Asian Games host city.

"We are honoured to be appointed as the official equipment partner for the BWF World Tour Finals and to collaborate with BWF in establishing a prestigious annual event for the next four years," said Victor's chairman Jeff Chen.

"Victor has maintained an unwavering dedication to promoting badminton sports. 

"We eagerly look forward to witnessing the world-class competition in Hangzhou, joined by fans from across the globe." 

Victor has also served as a naming sponsor for the BWF, having been in the title for previous editions of the Korea Open.