"We are excited to announce our partnership with online betting platform M88 as we look to strengthen the sport’s profile globally," said BWF commercial and communications director Owen Leed.

The agreement will encompass tournaments including the Thomas and Uber Cup Finals in 2022 and 2024, the World Championships in 2022 and 2023 and the 2023 Sudirman Cup Finals.

"We are very much delighted and thrilled to partner with BWF over the next three years," M88 Mansion creative director Carlos Lopez said.

"Badminton is recognised as a worldwide sport and has a fast-growing audience not only in Asia but globally.

"Joining forces with BWF will help elevate the connection between M88 and its Asian followers to expand its brand visibility in the region.

"We believe that this partnership will create compelling and sustainable value for both parties."

The purpose of this new partnership includes enhancing brand awareness across the Asian sports betting community.

The three-year deal was arranged by BWF’s commercial and broadcast partner, Infront, with the assistance of Outlast Sports & Entertainment.