Austrian skiing great Marcel Hirscher has retired ©Getty Images

Double Olympic Alpine skiing champion Marcel Hirscher has announced his retirement from the sport.

The 30-year-old Austrian star won the men's giant slalom and combined titles at the 2018 Winter Olympic Games in Pyeongchang, while also claiming silver in the slalom at Sochi 2014.

Earlier this year, Hirscher won a record eighth consecutive overall International Ski Federation World Cup title.

In June, he was one of nine Alpine skiers to receive a golden sport honorary medal from the Austrian Ski Federation at its General Assembly.

"I'm incredibly lucky to be able to sit here with two healthy knees," said Hirscher.

"I want to play soccer with my kids, to ride motocross, and I'm glad I can do it now.

"I'm fortunate to be healthy and survive my career without major injury.

"It will certainly be a big change, but some projects are waiting for me. 

"It will not be easy but the beauty is that I can now choose the days to go skiing."

Marcel Hirscher won double Olympic gold at Pyeongchang 2018 ©Getty Images
Marcel Hirscher won double Olympic gold at Pyeongchang 2018 ©Getty Images

Hirscher said he never dreamed too big with his ambitions, with his target to grab "maybe one medal at a World Championships".

The Austrian finishes his career having won seven world titles and six overall World Cup in the slalom and giant slalom disciplines.

"I hate to dream really big and at the end of your career have just reached one percent of big dreams," said Hirscher.

"That's not fun.

"Better to have small dreams and live it big."

The Austrian won 67 World Cup races, placing him third on the all-time list behind American Lindsey Vonn, on 82 and Swede Ingemar Stenmark on 86.

He also clinched seven world titles – three slalom, two team event, one giant slalom and one combined.