US Figure Skating and HomeLight, a San Francisco-based technology company that pairs home buyers and sellers with agents and iBuyers, have extended their partnership.
The three-year extension of the partnership will feature "Scoring Insights" which it is claimed will help fans better understand the judging and scoring process.
During NBC broadcasts, HomeLight will power the live scoring bug in the upper right-hand corner of telecasts.
As a skater moves through the programme, the graphic reflects the up-to-the-minute technical score and tracks it against the events leader at the top.
Additionally, the partnership includes an educational feature aimed at helping fans better understand the sport.
HomeLight will co-produce an educational series that features expert commentary about how the programmes are ranked using both technical and artistic scores.
"We are extremely excited to have HomeLight as part of our family of partners for the next three seasons," Ramsey Baker, US Figure Skating’s chief marketing officer, said.
"HomeLight understands the importance of connecting figure skating fans with information that will make their viewing experience more enjoyable, just like they understand how to connect consumers with the best real estate partners and solutions when buying or selling a home."
John Van Slyke, HomeLight’s vice-president of marketing, added: "We are proud to be an official sponsor of US Figure Skating.
"It was amazing to watch the team climb to new heights last year and we look forward to being a part of their journey on the road to the Olympics.
"Along the way, we’re thrilled to expand the 'HomeLight Scoring Insights' feature to bring more appreciation to what goes into the judges' scores.
"At HomeLight, we use data to help homebuyers and sellers navigate the important decisions by identifying and ranking the best ways to buy or sell their home, and we’re excited to bring similar insights to the US Figure Skating Championship."
In addition to the on-air features and data driven on-screen scoring graphics, the partnership will also include a robust television media package throughout the remainder of the 2018-2019 figure skating season and opportunities for HomeLight and top agents in the country to connect with US Figure Skating members.
Last year, NBC Sports Group secured exclusive media rights access to domestic and international figure skating events in the United States until 2026 following the announcement of a partnership with the national governing body.
Under the terms of the deal, NBC Sports Group presents an "unprecedented 80 plus hours of coverage" each season, including over 30 hours of figure skating on NBC and at least another 50 hours on NBCSN.
The same original programming is also showcased on the Olympic Channel.