The World Taekwondo Federation has signed a strategic collaboration agreement with Swedish game developer Hello There ©Hello There

The World Taekwondo Federation (WTF) has signed a strategic collaboration agreement with Swedish game developer Hello There, it has been announced.

Based in Gothenburg, Hello There is a multi-award-winning company that attracts millions of gamers worldwide.

It is the developer of "The Taekwondo Game - Global Tournament", the most popular taekwondo game on both iOS and Android platforms which is free to download here

Hello There and the WTF, which is making its first foray into gaming, plan to release a PC version of the game.

"The World Taekwondo Federation represents tens of millions of athletes, officials, and other taekwondo practitioners in virtually every country worldwide," said WTF President Chungwon Choue.

"Now we want to establish our presence in the mobile gaming space as well.

"In addition to broadening awareness about taekwondo, a percentage of the proceeds from The Taekwondo Game will go to the WTF’s humanitarian initiatives, which include offering education and other activities in refugee camps in Jordan and Nepal."

The announcement comes following the Rio 2016 taekwondo tournament ©Getty Images
The announcement comes following the Rio 2016 taekwondo tournament ©Getty Images

Hello There works with a number of top brands including Avicii, Cadbury, Cazzette, Matel, Monki, Nokia, PlayStation, Puma, Saab, Samsung, SAS, Toyota, and Volvo.

Their collaboration with the WTF comes on the back of the four-day taekwondo competition at Rio 2016, where 13 countries took home medals in the men’s divisions and 14 nations had female medallists.

Great Britain’s Jade Jones won her second Olympic gold in the women’s under 57 kilograms category, following on from her triumph at London 2012.

Among the other stand-out performances was that of Jordan’s Ahmad Abughaush, who won the men’s under 68kg division to secure his country’s first-ever Olympic medal.

Kimia Alizadeh Zenoorin also made headlines by becoming Iran’s first-ever female Olympic medallist with a bronze at under 57kg.