HSBC has announced the renewal of three key pillars of its global golf sponsorship portfolio, confirming its commitment to the World Golf Championships-HSBC Champions, the HSBC Women’s Champions and the Abu Dhabi HSBC Golf Championship for the next five years.
Giles Morgan, global head of sponsorship and events at HSBC, made the announcement at the 2015 HSBC Golf Business Forum in Shanghai ahead of the 11th edition of the World Golf Championships-HSBC Champions, currently taking place at the Sheshan International Golf Club.
The tournament, which is due to conclude on Sunday (November 8), features a top field including reigning champion Bubba Watson of the United States, compatriot Jordan Spieth, the world number two, and Northern Ireland’s Rory McIlroy, the world number three.
"In the last decade we have been involved in 45 tournaments and brought world class golf events to China, Singapore and the UAE," said Morgan against the backdrop of HSBC’s 150th anniversary.
"We are re-stating our commitment to golf in Asia and the Middle East.
"Here in China, our flagship World Golf Championships-HSBC Champions event has proved to be the perfect stage for golf in Asia to come of age; in Singapore, HSBC Women’s Champions has become an annual highlight of the LPGA (Ladies Professional Golf Association) Tour, while the Abu Dhabi HSBC Golf Championship has cemented its reputation as the jewel in the crown of Middle Eastern golf.
"We believe the announcement represents a major statement of intent as golf prepares to return to the Olympic Games following a 112 year absence - it’s a huge opportunity for the sport and one golf needs to grab with both hands."
HSBC is one of the biggest supporters of the sport worldwide with extensive youth and community programmes in place to underpin their commitment to elite golf.
The HSBC Golf Business Forum brings together the game’s most influential voices and global innovators at the world’s premier golf business event.
Among those in attendance were Tim Finchem, PGA Tour Commissioner, as well as Keith Pelley, European Tour chief executive, Martin Slumbers, chief executive of governing body R&A, Kyi Hla Han, Asian Tour chairman, Aref Al Awani, general secretary of the Abu Dhabi Sports Council, and Guy Kinnings, global head of golf at International Management Group (IMG).
"We are delighted to be here to be with Giles to announce this excellent news," said Finchem.
"The World Golf Championships-HSBC Champions is the flagship event in Asia for the PGA Tour and a great example of collaboration with the different members of the International Federation of PGA Tours along with the CGA and IMG to deliver a world-class tournament.
"We are thrilled that with this five-year extension, the HSBC Champions will be a part of the PGA Tour’s FedExCup schedule through the 2020-21 PGA Tour season."
Next year's Abu Dhabi HSBC Golf Championship is set to be held from January 21 to 24, while the HSBC Women's Champions is scheduled to take place at the Sentosa Golf Club in Singapore from March 3 to 6.
"HSBC is a world class sponsor of women’s golf and it is fantastic to be here representing the LPGA as part of this important announcement for golf globally," said LPGA Commissioner Mike Whan.
"HSBC Women’s Champions is one of the best events on our Tour and HSBC’s commitment to women’s golf is unwavering."
The announcement of the renewal comes after HSBC confirmed earlier this summer that it will continue as patron of The Open Championship, which this year was won by American Zach Johnson at St Andrews in Fife, Scotland.
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