Los Angeles 2024 has today unveiled its logo and bid slogan at an event in the city attended by over 100 Olympians and Paralympians.
The emblem, which was designed by creative agency 72andSunny in cooperation with Bruce Mau Design, corresponds with Los Angeles' “City of Angels” nickname.
It depicts an angel reaching for the sun, to go along with the “Follow the Sun” slogan of the American city’s bid and is a symbol of athletes soaring towards their dreams, according to Los Angeles 2024.
“Follow the Sun” also refers to the year-round sunshine the city enjoys and Los Angeles 2024 claim it demonstrates the “perennial optimism and constant reinvention” of the region.
“Everyday people follow the sun to our city in pursuit of their dreams, spurring unprecedented creativity, innovation and progress,” Los Angeles 2024 chairman Casey Wasserman said.
“We’re inviting the world to Follow the Sun to California in 2024, to join us in Los Angeles for an Olympic and Paralympic Games that signal the dawn of a new era for the Olympic Movement.”
A number of key players in Los Angeles’ attempt to bring the Summer Olympics and Paralympics to the United States for the first time since Atlanta 1996 were in attendance at the event, including Bid Committee vice chair and director of athlete relations Janet Evans, four-time Olympic swimming champion.
Brazilian swimmer Thiago Pereira, Olympic silver medallist in the 400 metres medley at London 2012 and winner of 15 Pan American Games titles, was also present at the ceremony, along with United States Olympic Committee chief marketing officer Lisa Baird.
The 30-year-old, who lives in Los Angeles, has thrown his support behind the bid, describing the city as a "second home".
Following the launch of the logo, a screening of upcoming film release “Race”, which focuses on American sprinter Jesse Owens and his preparations for the 1936 Olympic Games in Berlin, where he won four gold medals, was shown.
“We all know that Los Angeles is a city that breathes Olympism,” Los Angeles Mayor Eric Garcetti added.
“It’s in our DNA.
“But this logo is about more than Angelenos’ love for the Games.
"This logo captures the essence of LA - a soaring belief that through hard work, creativity and ingenuity, we can follow the sun and reach the highest levels of success.
“It is with that commitment, that we are excited to continue following our dream of bringing the Games back to a city that loves them.”
The logo launch for Los Angeles 2024 follows the Bid Committee appointing Matt Rohmer as their marketing director.
It comes after Paris revealed their emblem at the Arc d Triomphe last week.
Of the four bid cities for the Olympics and Paralympics in 2024, only Budapest are yet to unveil their official logo.
The host city for the Games in eight years’ time will be chosen at the International Olympic Committee Session in Peruvian capital Lima in September 2017.