Los Angeles 2024 has announced the appointment of Matt Rohmer as their marketing director ahead of the launch of their official logo on Tuesday (February 16).
The emblem has been designed as the result of a collaborative effort by creative agencies 72andSunny and Bruce Mau Design, who will work with Rohmer in the build-up to the International Olympic Committee’s decision on its preferred host at its Session in Lima in September of next year.
Rohmer joins the Bid Committee from 72andSunny, who also designed the website and Los Angeles 2024’s promotional films.
Bruce Mau Design specialise in creating cultural impact for the brands of their respective clients and they were named one of Fast Company's Most Innovative Companies for 2015 in the United States.
“Matt Rohmer is a rising star in LA's creative community and we're very pleased to welcome him to our team,” Los Angeles 2024 chief executive Gene Sykes said.
“With Matt's creative insight, we're hopeful that LA 2024’s brand image and story will inspire not only our city but the worldwide Olympic Movement.”
Los Angeles 2024’s logo launch comes after Paris 2024 unveiled their emblem at a special ceremony in front of the Arc De Triomphe last week.
A number of Olympians, as well as the bid leaders, will be in attendance in Los Angeles on Tuesday.
Budapest and Rome are the other two cities in the running for the Olympics and Paralympics in eight years’ time.
The Hungarian capital is the only candidate yet to reveal the logo for its bid.
“LA 2024 is dedicated to harnessing the unique, Californian spirit of innovation and reinvention,” Los Angeles 2024 chief marketing officer Terrence Burns added.
“We are proud to work with 72andSunny and Bruce Mau Design, the perfect partners to join us in helping the Olympic Movement create a new Olympic Games for a new Olympic era.
“Their tireless work to answer the question, ‘what’s next?’ is a perfect complement to LA 2024’s innovative and forward-looking approach.”