Beatrice Lee, the Asia Pacific managing director of international media rights company MP & Silva, has claimed here today at SPORTELAsia that the Southeast Asia region needs to "embrace the growth and development of the digital world" in order to make the most of the existing opportunities for the sports media industry.

Steve Dainton, the marketing director of the International Table Tennis Federation (ITTF), has told insidethegames here at SPORTELAsia that it’s important for the world governing body to continue to build on the success of the 2016 World Team Championships as it looks to move up the Summer Olympic sports category rankings.

The fourth edition of SPORTELAsia is due to get underway here tomorrow as the sports media landscapes in China and Southeast Asia go under the microscope.

SPORTELAsia has revealed its company shortlist for this year’s convention, scheduled to take place at the Shangri-La Hotel in Singapore from March 15 to 17.

The Shangri-La Hotel in Singapore will play host to the 2016 SPORTELAsia convention, it has been announced.