The brand has seen an 11 per cent increase compared to this time last year which saw the PSA World Tour significantly increase its digital presence.

Fans viewed more than 140 million minutes of the PSA's video content across social media, amassing more than 7.5 million engagements in total throughout the year.

Squash, which is played by 20 million people around the world, is currently in the middle of another bid to get a place on the Olympic programme.

It is on a shortlist along with motorsport, cricket, karate, baseball-softball, lacrosse, breaking, kickboxing and flag football.

Social media presence is expected to play a major role in any decision on which sports to add.

"We're incredibly pleased to reach this milestone," said PSA head of content Nathan Clarke.

"Social media forms an important part of our content strategy."

"Through our channels, we have been able to give squash fans greater access to our athletes than ever before, in addition to showcasing all of the most dramatic storylines from over 35 events throughout the season," said Clarke.

"With three of our biggest events - the PSA World Championships presented by the Walter Family, the PSA World Tour Finals and the British Open - still to come over the next few months, we invite everyone to connect with us on social as the season reaches its exciting conclusion."

PSA World Tour produces content mainly for Facebook, Twitter, Instagram, TikTok, and YouTube.

Facebook is by far the most popular of the platforms for the PSA World Tour with 597,510 followers, while the others have 38,870, 118,127, around 72,600, and 177,000, respectively.