The deal means the two channels can broadcast the competition in South Africa, with SABC having the rights to show netball on their platforms for the first time in almost a decade.

SuperSport TV’s position as an international broadcaster will give World Netball the opportunity to break into new markets beyond South Africa, as it has the duty of providing the international feed.

"The SABC have the numbers we need in South Africa as they are a free to air broadcaster and SuperSport TV  will help us penetrate the Africa market and overseas as well," said Patience Shikwambana, chairperson of the 2023 Netball World Cup Company.

She added: "This World Cup does not belong to one entity, but it is a team South Africa World Cup, it belongs to the continent as well.

"We are just here as custodians, but it is OUR World Cup as Africa."

Telecommunications giant Telkom will aid the SABC in providing the 2023 Netball World Cup feed for them to stream on their digital platform Telkom ONE in South Africa.

This edition will be the first Netball World Cup hosted in Africa since World Netball was established 69 years ago.

"As Netball South Africa, we believe that this broadcast deal between the Netball World Cup Company and the two big broadcasters in the country is a step in the right direction - this means that more South Africans will now get a chance to see their national team (the SPAR Proteas) play on home soil, this is something that has never happened before," said Netball South Africa President Cecilia Molokwane.

"The continent will see their respective teams playing as well so this is great.

"I am hoping that as a federation we can engage with the broadcasters post the World Cup to see how we can continue growing the game here at home."