Launched at a live show, broadcast by Optus Sport in Australia and Sky TV in New Zealand, the brand "includes distinctive cultural elements, bold new slogan and rich sonic identity," it has been claimed. 

The slogan, "Beyond Greatness", aims to unite and inspire globally through the Women's World Cup, which will next be joint-hosted by Australia and New Zealand in 2023.

The identity is said to incorporate a "vibrant new visual approach" that reflect the "rich colours of the two hosts, building a palette based on the rainforests, earth, mountains, cities, and water of the two countries."

Thirty-two colourful squares comprise a motif central to the brand. 

This motif represents the expansion to 32 teams in the competition and the indigenous populations of both nations. 

Fatma Samoura, FIFA Secretary General, said: "Women’s football continues to grow and Beyond Greatness, the new slogan perfectly captures where FIFA wants to take the female game in the hearts and minds of football fans worldwide - Beyond Greatness. 

"The new brand identity beautifully reflects the expansion of the tournament from 24 to 32 teams and evokes the colours and diversity of the national team strips taking part in the ultimate women’s football competition. 

"We can’t wait for it to begin!"

An official song, titled "United", was also released. 

Crafted by electronic musician and producer Kelly Lee Owens, it is said to have been inspired by the same values that the slogan was borne out of.

FIFA Women’s World Cup 2023 chief executive Dave Beeche said: "Unveiling this dynamic and innovative brand is a key milestone for the host countries in the journey to 2023.  

"We are proud to see our Māori and Indigenous Australian cultures play a key role in the creation of this powerful and unique global brand.   

"We believe it’s a fitting symbol of our plans to deliver a tournament that will not only take players and fans Beyond Greatness, but continue the incredible momentum already underway in the growth of women’s sport and gender equality.

"Australians and New Zealanders are looking forward to extending our famous ‘down-under’ hospitality to all visitors, to celebrate the world’s biggest female sporting event in our beautiful countries."

The 2023 Women's World Cup is scheduled to take place from July 20 to August 20 2023.

For the first time in the competition's history, the event will be hosted by two countries and features an expanded field of 32 teams.