USA Nordic athletes show off their new uniforms made by Podiumwear ©Getty Images

USA Nordic President and chief executive Bill Demong has praised Podiumwear for meeting the "high demands" of the sport after athletes showcased their eye-catching new uniforms.

The American manufacturer is continuing to provide outwear for both ski jumping and Nordic combined, as well as cross-country racing suits for combined athletes.

Members of USA Nordic showcased the new uniforms when they competed in last week’s International Ski Federation Nordic Combined World Cup event in Austrian resort Ramsau and the Ski Jumping World Cup leg in Swiss village Engelberg.

"Podiumwear has worked well for our USA Nordic programme because it is a company that truly understands the unique needs of Nordic sport athletes," said Demong, who won men's large hill-10 kilometres Nordic combined gold at Vancouver 2010.

"Our partnership with Garen Riedel has created a stunning look for our athletes, while Podiumwear has built the clothing to meet the high demands of competition and training wear."

Reid Lutter, chief executive of Podiumwear, added: "USA Nordic’s designs are always eye-catching and the team is full of energetic young stars.

"We’ve loved supporting USA Nordic for the last three seasons as we can see the difference we can make with the team."

USA Nordic President and chief executive Bill Demong is a big fan of the new design ©Getty Images
USA Nordic President and chief executive Bill Demong is a big fan of the new design ©Getty Images

Lutter, a long-time cross-country ski racer, started Podiumwear in 2003 with the hope of bringing a new quality level to cross-country apparel from an athlete’s perspective.

The new design was a collaboration between Nordic combined coach Nick Hendrickson and Riedel, a noted brand designer whose Riedel Creative is based in Park City in Utah - the home of USA Nordic.

"Nick’s vision was to have suits that unified the team in their pursuit of goals," said Riedel.

"They’re the underdogs but they’re moving to the top."

Riedel's black uniforms feature light lines of a topographic map overlay and American iconography.

"It’s a clean graphical look - something that stands apart from the competition," added Riedel.