A "vibrant" new logo has been launched by the Global Association of International Sports Federations (GAISF) today in what is being billed as an attempt to symbolise a "new chapter in its history".
The logo, compiled by Barcelona-based designer José Miguel Tortajada Aguilar, is seeking to have a "powerful impact" and to "instantly identify the organisation".
Its most distinguishing feature is a slanted letter "G" to represent a "global" nature.
"In a world of instant communication there’s more truth than ever in the saying that 'you never get a second chance to make a first impression' and I think this really hits the mark," said GAISF President Patrick Baumann.
"The new brand identity represents the beginning of a new era for GAISF but it is important to remember that the changes in our organisation go beyond the visual to the very heart of our mission.
"I believe GAISF today has a clear sense of purpose and is structured, organised and resourced in a way that makes it even more effective as a service provider to members at a time of great change in the world of sport and beyond."
The new logo was commissioned following the decision of members at the General Assembly in Aarhus in April to change the name of the organisation from SportAccord to GAISF.
This was done to make it clearer exactly what the organisation represented as well as to avoid confusion with the SportAccord Convention - a separate entity nonetheless chaired by Baumann.
SportAccord was previously known as the General Assembly of International Sports Federations from 1967 until 1976, when there was a slight alteration to General Association of International Sports Federations.
It was re-branded as SportAccord during the reign of the late former President Hein Verbruggen in 2009.
GAISF appears to have less independent power with Baumann at the helm than under his predecessor Marius Vizer, who was forced out of the position in 2015 following his criticism of the International Olympic Committee (IOC) and its President Thomas Bach.
The organisation, now closely aligned with the IOC, is nonetheless playing a key role in areas including the ongoing formation of a supposedly independent anti-doping testing system.
"GAISF is a truly global organisation which represents bodies with members on every continent," added Tortajada Aguilar.
"It is also an organisation which is entirely focused on its role and mission in international sport.
"The logo reflects that globality and sense of purpose.
"It is built around the simplicity of the GAISF acronym but rendered in colours which reflect the wide world of sport.
"These will be familiar to the Olympic Movement and recognise the inclusion and importance of the non-Olympic sports which are GAISF members.”
"The G is slanted at a 17-degree angle, just like the earth itself."