CMSeven have agreed a deal with the Professional Squash Association to be their commercial sales agency for the Canary Wharf Classic and Allam British Open ©CMSeven

The Professional Squash Association (PSA) has agreed a deal with CMSeven for the British firm to be their commercial sales agency for two tournaments.

The independent sports and entertainment marketing company specialise in strategic partnerships and campaigns for their clients and will be used during the Canary Wharf Classic, scheduled to take place between March 6 and 10, and the Allam British Open in Hull from March 19 to 26.

Both tournaments are part of the PSA World Tour.

"We are please to have reached an agreement with CMSeven that will see them take priority for selling all partnership packages for the Canary Wharf Classic and British Open," said PSA chief commercial officer Tommy Berden.

The Canary Wharf Classic is one of the tournaments CMSeven will be working at ©Getty Images
The Canary Wharf Classic is one of the tournaments CMSeven will be working at ©Getty Images

Berden added: "CMSeven have a strong history of successfully attracting high quality blue-chip partners to major sporting events within the UK and we are excited to be working with them on two of the most significant squash events taking place in Europe."

Charlie Mitchell, CMSeven’s director, said the company are "delighted" to be working with the PSA.

"Both tournaments generate significant global reach and we’re looking forward to working with PSA in helping to expand their existing family of commercial partners."