Eurosport has unveiled new branding to officially mark the beginning of the broadcasting agreement with the IOC ©Eurosport

Eurosport has unveiled new branding to officially mark the beginning of the agreement - starting today - which makes the channel the new home of the Olympic Games in Europe.

The International Olympic Committee (IOC) and Discovery Communications, the parent company of the pan-European television sports network, signed an agreement worth €1.3 billion (£926 million/$1.5 billion) in June 2015 meaning Eurosport will broadcast the Olympic Games across Europe.

Discovery Communications and Eurosport holds the exclusive multimedia rights for 50 countries and territories in Europe for the 2018 Winter Olympics in Pyeongchang through to the 2024 Games, which will take place in either Budapest, Los Angeles or Paris. 

Eurosport’s Olympic Games logo will "define a new era for Europe’s number one sports destination and the world’s greatest sporting event" according to the channel.

The logo brings together the logo of Eurosport and the Olympic rings and integrates a podium visual to define "sporting excellence and portray the dream target for athletes the world over".

The deal between the International Olympic Committee and Discovery Communications for Eurosport to have exclusive rights for the Games in Europe was struck in June 2015 but the partnerships only became active today ©Getty Images
The deal between the International Olympic Committee and Discovery Communications for Eurosport to have exclusive rights for the Games in Europe was struck in June 2015 but the partnerships only became active today ©Getty Images

The logo reveal took place on-air and across the Eurosport Player, Eurosport.com and Eurosport’s social platforms ahead of the Four Hills International Ski Federation Ski Jumping World Cup stage held today in Germany and also broadcast on Eurosport.

During the unveiling, Eurosport premiered its new Olympic Games film, entitled Millions of Journeys, One Destination, which follows the lives of two athletes from childhood through to competition.

"For over 30 years, Discovery's mission has been to inspire people around the world, and it is tremendously exciting to now be the Home of the Olympic Games in Europe and partner with one of the world’s greatest global brands," JB Perrette, President and chief executive of Discovery Networks International, said. 

"We now begin our journey to redefine the Olympic Games experience and reach more people in Europe, across more screens than ever before."