They used to call the heavyweight championship of the world the richest prize in sport. Then along came Floyd Mayweather Jr.
Hype, hype hooray! That billion dollar bunfight in Las Vegas is over so now Sin City - and boxing - can get on with the real fight.
Fix, farce, fraud, fake, fiasco. There is a whole lexicon of F-words that could be added to the original four letter expletive employed so liberally by the combatants during the build-up to this weekend’s fistic vaudeville in Las Vegas.
Wembley hosted two fistic events last weekend. One was a genuine contest between Chris Eubank Jnr and German veteran Arthur Abraham, albeit for a tinpot title (the IBO super-middleweight belt) and the other - well, I’m not quite sure what it was.
Earlier this week, a debate between British politicians at Westminster Hall provoked headlines and general outrage. The coverage primarily focused on Labour politician Diane Abbott who had outlined the abhorrent abuse she receives on social media on a daily basis.
Should the forthcoming hybrid encounter between Floyd Mayweather and Ultimate Fighting Championship superstar Conor McGregor in Las Vegas on August 26 turns out to be more farce than fight, as most anticipate, then the consolation for the fans - and combatants – is that exactly 41 years ago last week, there was a precedent involving an even more celebrated fistic figure than the Money Man.