Previous videos have included the likes of double Olympic swimming champion Rebecca Adlington and triple BMX World Champion Shanaze Reade.

In the latest video fans hide themselves in random places before jumping out to surprise athletes such as tennis doubles hopes Ross Hutchins (pictured right) and Colin Fleming (left), badminton star Imogen Bankier and wheelchair tennis player Jordanne Whiley.

The quartet spoke to insidethegames about their involvement in the campaign and are fully behind the initiative.

"I think it's a brilliant campaign it's all about singing and getting behind the athletes and supporting and promoting them," said Delhi 2010 Commonwealth Games silver medallist Hutchins.

"It's a fantastic campaign and when you're part of it you realise how much work has been put in and how much effort to make it true to the slogan.

"There's some great stuff going on here and it's exactly what Team GB needs to make us drive and support to play better.

"I always try to put music on when I practise – almost to help the time go by if you spend three or four hours on the court."

His doubles partner Fleming, who with Jocelyn Rae won gold for Scotland in the mixed doubles at the Delhi 2010 Commonwealth Games, added: "I've enjoyed every minute of being part of the campaign.

"It's why the Olympics are so special – it's what makes it so exciting.

"They've made it really good fun and I'm sure the public will get on board."


Bankier (pictured right), who claimed silver with mixed doubles partner Chris Adcock at the World Championships at Wembley earlier this year, said that filming was particularly fun.

"We were all kitted out and told to go and play some badminton," she told insidethegames.

"[There were] quite a lot of crew around and they jumped out, people were dressed as giant shuttlecocks and gave us a massive fright and filmed our reactions.

"The whole point of it was to stitch us up but it was certainly very funny.

"I think any PR the athletes can get now in the build up to London 2012 is really important.

"The viewing audience the advert will get will be huge and if it makes someone interested in badminton that's what it is all about.

"It's all about the legacy the games will leave and getting excited about London."


Britain's youngest ever wheelchair tennis champion Whiley (pictured) added: "I really do think it'll be a good thing because for an athlete it's great to know the public is behind you in every way.

"Doing this it will make everyone pumped up and realise the public really is behind them."

There will be one more video released by Cadbury's as part of the campaign before the London 2012 Olympic and Games get underway in July.

Contact the writer of this story at [email protected]


Related stories
October 2011: Cadbury encourages British public to "Keep Team GB Pumped"