First launched in 1989 by a European consortium made up of several members of the European Broadcasting Union (EBU) and partnered with Sky Television plc, Eurosport has now become a major player in the sports industry with broadcasts in 20 different languages across 51 different countries.

"Reaching our 25th year in such a strong position is a reflection of the hard work and passion of all the staff at Eurosport," said Jean-Thierry Augustin, chief executive of the Eurosport Group.

"We won't be looking back in 2014 but using the knowledge we have developed since 1989 to continue to look ahead to innovate and improve our content to bring the public the most immersive and insightful live sports experience.

"We have built a culture of sustained achievement and are proud of our leader position.

"At the heart of this success is a clear belief that sport is the star and the fan can fully experience the drama, excitement and emotion of live sport on Eurosport media."

Throughout 2014 its new "We Live for Live" campaign will feature both business to business and business to customer promotional activity through internal and external promotion as the company looks to herald its "continued passion for sport".

Eurosport broadcasts more than 5,000 hours of live coverage from over 120 sports worldwide each year ©Getty Images



A series of external and internal activations will celebrate the brand's 25 years of sustained growth, including  live branding and graphics on-air and on-site at live sporting events; an integrated campaign of marketing communications; and finally, an international consumer competition which will offer a "Golden Ticket" prize to experience a selection of sporting events across Europe throughout 2014.

Eurosport broadcasts more than 5,000 hours of live action each year, featuring coverage of around 120 different sports, through its television channel brands - Eurosport, Eurosport 2, EurosportNews, and local "window" channel brands Eurosport France, British Eurosport and Eurosport in Asia-Pacific.

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