The English athlete, who topped the women’s 800 metres podium at the 1990 Commonwealth Games in Auckland in New Zealand, was speaking here at an "I Run Clean" workshop on day one of the European Athletics Convention and Congress.

In 1996, Modahl returned to athletics after being cleared on appeal of doping charges by both the British Athletic Federation and the international body for athletics, then known as the International Amateur Athletic Federation.

This followed evidence that her sample had materially degraded following serious failures in the chain of custody and storage.

It was earlier this year that Modahl became a brand ambassador of the "I Run Clean" platform, which was developed with input from athletes, sport officials, educationists and doping control experts and comprises eight user-friendly, interactive modules that can be accessed through computers, tablets and smartphones.

The four-time Olympian today presented to Member Federation representatives about her ambitions in the role.

"The reason I accepted to be a brand ambassador for 'I Run Clean' is because I am tired of the cynicism that exists around our sport," Modahl, who also won 800m Commonwealth silver in 1986 and bronze in 1998, said.

"I spoke earlier about the opportunity to take part in four Olympic Games, an amazing experience.

"When we talk to people today, there is a cynicism about what people are watching and how they are being entertained.

"I don’t want that to be any longer continued or to be the perception so that is enough reason why we should be wanting to make a change.

"But also, the sponsors; we don’t want the sponsors to be turned off about what we’re doing.

"We want them to be continuing to be passionately engaged in what we do and see us as an asset.

"This is a brilliant opportunity to change the landscape and the behaviour against the fight against doping."

Modahl went onto state that European Athletics has a "duty of care" to every coach, teacher, volunteer and parent to make sure that it is doing everything it can to support young people as they enter the sport.

"We have the actual opportunity to make that authentic change and I’m proud to be part of this set-up and to be an ambassador," she added.

"So we are here to support, to help, but more importantly at the workshop to hear from yourselves on how we can make that change and help you moving forward."

Modahl claimed there are two crucial voices that have to be brought on board in the first against doping; those of young people and the Member Federations.

She spoke about her experience of attending the official launch of "I Run Clean" during the 2017 European Athletics Under-23 Championships in Polish city Bydgoszcz in July.

"It was amazing, it was incredible and I tell you why - it was very simple and it was very straightforward," she said

"There were a team of local volunteers at an already existing event, so all the infrastructure was there, the young people were there and the opportunity was there.

"We also brought iPads so that young people, volunteers and coaches could already automatically log onto 'I Run Clean' and take the first module, which is all about the values.

"I took that module - It’s straightforward, it’s inspiring and it challenges your way of thinking.

"So that’s one very easy way to establish how we as a Federation, as a team, we can start to implement the campaign.

"The other thing we can do is start to reinforce consistently those key messages across our digital [platforms], across our social and our print media so everything we put out is consistent with the key messages."

Joining Modahl as an "I Run Clean" brand ambassador is Estonia's Erki Nool, the Olympic decathlon gold medallist at Sydney 2000.

Launched in English, "I Run Clean" will be available in 12 languages by the end of this year.