By Tom Degun

Commonwealth Games_Federation_logoFebruary 15 - A comprehensive and independent strategic review of the Commonwealth Games Federation (CGF) is to be undertaken by international management consultancy pmplegacy.

The objective is to provide a framework for the future development of the CGF and to ensure that its activities remain sustainable and relevant in the sporting landscape through to 2022 and beyond, they claimed.

It comes following the CGF General Assembly in November that saw Prince Tunku Imran of Malaysia elected as the new President of the organisation following 11 years as vice-president.

Prince Tunku_Imran_in_Glasgow_January_19_2012"This is a very exciting time for the CGF," said Prince Imran (pictured), who is also the President of the Olympic Council of Malaysia and an International Olympic Committee (IOC) member.

"We recognise the many challenges and opportunities' facing the Commonwealth Games movement and this review provides a critical opportunity to re-assess our long term vision and objectives and ensure our activities remain relevant and sustainable going forward."

The strategic review will also consider the organisation's vision and objectives, governance, management and funding, as well as branding and communications

It will encompass all aspects of the CGF's activities, including both the Commonwealth Games and wider development activities.

The process will include extensive stakeholder consultation with the findings set to be reported at the next CGF General Assembly in Uganda in September.

An online forum will also be established to promote wider industry and public engagement in the Review process.

"We are delighted to have secured the services of pmplegacy," said CGF chief executive Mike Hooper.

"It is a leader in its field.

"We know that the project team will do an excellent job for us, as we look to shape the future direction of the CGF."

pmplegacy, part of the London-based Chime Sports Marketing, recently worked on Hambantota's unsuccessful bid to host the 2018 Commonwealth Games.

They are currently working as lead strategic and technical advisors on the Baku 2020 Olympic and Paralympic bid while some of its other former clients include the Beijing 2008 Olympics and Paralympics, the Singapore 2010 Summer Youth Olympic Games and the Glasgow 2014 Commonwealth Games, as well as Madrid's unsuccessful bid for the 2016 Olympics.

"We are very pleased to be working with the CGF on this independent Strategic Review, at what is a critical time in the organisation's development," said Alan Pascoe, the chairman of Chime Sports Marketing.

"We look forward to engaging with the varied stakeholders and developing an effective, progressive and exciting plan of action through to 2022."

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