COB has named Paulo Roberto Conde as its new communications director ©Getty Images

The Brazilian Olympic Committee (COB) has appointed experienced journalist Paulo Roberto Conde as its new communications director.

Conde, 37, had been a part of the Brazilian media corporation Grupo Globo since 2018 having previously worked in the Brazilian press.

He holds a degree in journalism and is a master's student of Olympic Studies at the German Sport University in Cologne. 

"I have great respect and admiration for Paulo Conde," said COB President Paulo Wanderley.

"We are speaking of an extremely qualified professional and deep connoisseur of the Olympic Movement. 

"I am sure he will contribute to even more considerable growth of the communications area of the BOC."

He first worked at the O Estado de São Paulo in 2004 before moving to daily newspaper LANCE! the following year where he was a reporter and editor on Olympic sports.

From 2012 until 2018, he was an editor and reporter at Folha de São Paulo.

Paulo Roberto Conde spent six years at the Folha de São Paulo ©Getty Images
Paulo Roberto Conde spent six years at the Folha de São Paulo ©Getty Images

"From the beginning, my professional trajectory was glued to the Olympic Movement and whoever connects to it one never wants to leave it again, for being so exciting and universal," said Conde.

"I am honoured with the invitation to be part of such a talented, dedicated team that works day and night to consolidate Brazil as an Olympic reference.

"The challenge of communications is to serve with excellence the various actors of a multiplatform model that does not stop renovating itself. 

"Besides working as an agent of information and transparency of the committee itself, it is necessary to interact with the mainstream media, our most traditional partner, provide quality content to the Olympic Movement fans through our website and the Brazilian Olympic Channel, creatively fuel our social networks, and create engagement opportunities. 

"All this within a cycle up to Paris 2024, which will be shorter than the usual and historic."

The Paris 2024 Olympics are scheduled to take place from July 26 to August 11 2024.