In its launch, CP Sport stated having an accessible and mobile responsive website was a priority to the charity, as it was often the first place people with the disorder and their families go online for information and support.

It also cited the importance of having up-to-date platforms during the COVID-19 pandemic, as online interaction has increased.

Equipment rental service, a new membership portal and a club finder tool are all new features on the website.

Embrace Marketing secured the tender to assist CP Sport with building the new platform, which is now mobile-friendly as more users move to smartphones when browsing.

CP Sport chose graphic designer Amy Goodall at Mad About The Brand to develop its new logo and brand identity.

"It was an honour to be appointed to design the new visual identity for CP Sport - for me, a project such as this with such an incredibly important mission in this world makes the work even more enjoyable and meaningful," said Goodall.

"I found reading about what CP Sport do and the incredible athletes that they support as part of the 'getting to know the organisation' process extremely inspiring."

CP Sport chose to keep its name the same to "provide familiarity and consistency", with the new logo still including the full name, Cerebral Palsy Sport.

This new logo features green, representing cerebral palsy awareness worldwide, and pink to reflect "confidence, good health and energy CP Sport promote".

The "O" is positioned in movement with a half circle underneath, positioned like a ball being thrown or kicked, with the half circle looking like a smile, representing the enjoyment of the sport.

Sandy Drummond, head of marketing and communication at CP Sport, said: "We are extremely pleased to be launching our new website and branding this summer as people return to sport and are enjoying so many high-profile sporting events on TV.

"Creating a user-friendly website was crucial for us in connecting with our members and community. 

"We hope that we will have lots of returning visitors as well as reaching more people with cerebral palsy that might not be engaged in physical activity yet."

Approximately 160,000 people have cerebral palsy in the UK.