British-based Vero Communications have been appointed by the Faroese Confederation of Sports and Olympic Committee (FSCOC) to assist its campaign for Olympic recognition, it has been announced.
The Faroe Islands, a archipelago lying north of Great Britain and in between Iceland and Norway, has been a self-governing region of Denmark since 1948.
It is not currently recognised by the International Olympic Committee (IOC) but has won 13 medals while competing independently at the Paralympic Games since 1984.
Faroe Islands is also fully recognised by world governing bodies representing aquatics, football, volleyball, handball, archery, badminton, judo and table tennis.
Vero plan to work with FCSOC to help "build and highlight the Faroe Islands' case for Olympic recognition and participation in the Games, its passion and commitment to sport as well as its self-governing political status".
"The Faroe Islands has competed in every Paralympic Summer Games since 1984 and we want to have the same opportunity to compete in the Olympic Games," said FCSOC vice-president Jon Hestoy.
"The appointment of Vero reflects how seriously we take our Olympic ambition and we are looking forward to working with them and outlining our case to the IOC and wider Olympic family."
Kosovo and South Sudan are the most recent countries to have been granted Olympic recognition, in 2014 and 2015 respectively.
Unlike Faroe Islands, though, they are considered fully independent countries by the United Nations or, in Kosovo's case, by over 100 of its members.
Faroe Islands' case is made more difficult by an Olympic Charter change in 1996 which ruled that NOC recognition can "only be granted after recognition as an independent state by the international community".
The Olympic Charter, though, is a "flexible" document which can effectively be interpreted in any way the IOC leadership see fit.
Places in a broadly similar position as Faroe Islands which were recognised before 1996 - including Guam, Puerto Rico, Bermuda and Aruba, the home of current Executive Board member Nicole Hoevertsz - remain able to fully participate.
Hestoy was present as an "observer" at the European Olympic Committees General Assembly in Zagreb in November.
He performed a rendition of the Irish folk song Molly Malone on stage at a farewell reception in what many interpreted as an attempt to stand-out and form relations with continental colleagues.
Faroe Islands currently compete in the Island Games and finished second in the medals table behind the Isle of Man at the most recent edition in Gotland in Sweden last year.
They won 87 medals of which 30 were gold.
Swimmer Pál Joensen is one of the top Faroese athletes after winning a 1,500 metres freestyle bronze medal at the 2012 World Short Course Championships in Istanbul.
He has won 22 gold medals across three editions of the Island Games but represented Denmark at the London 2012 Olympics.
Vero enjoyed a successful 2017 after helping Paris' successful campaign to land the 2024 Olympic and Paralympic Games as well as Andrew Parsons' victorious bid for the International Paralympic Committee Presidency.
They have also recently been announced as working for Morocco's bid to land the 2026 FIFA World Cup.
The company also work with other organisations including FIFA, UEFA, the International Cycling Union and the International Surfing Association.
"We are delighted to be working with the Faroese Confederation of Sports and Olympic Committee and look forward to supporting their campaign for Olympic recognition," said Vero director John Zerafa.
"The Faroe Islands has been seeking recognition for over 40 years, is a founding member of the International Paralympic Committee and is already recognised in its own right by a further eight International Federations, so it has a strong case to build from."