The International Boxing Association (AIBA) has reached an agreement with IMG for the sale and distribution of worldwide broadcast rights for its events in 2017, including the Men’s World Championships.
The deal will see IMG, a global leader in sports, events, media and fashion, distribute more than 30 hours of live content from the World Championships, scheduled to take place in German city Hamburg from August 25 to September 3.
The New York City-based company will also sell rights to the AIBA Continental Championships and the World Series of Boxing (WSB).
The agreement is an extension of IMG’s existing relationship with AIBA.
They helped the world governing body distribute the global rights to the AIBA Pro Boxing (APB)/WSB Olympic Qualification Tournament in Venezuelan state Vargas in July.
"We are very satisfied with the agreement, which will ensure that AIBA competitions will reach a worldwide audience," AIBA President C K Wu said.
"We are working hand-in-hand with all our partners from production to delivery to ensure the spectator experience provides the best possible boxing spectacle for our fans."
Kristian Hysen, vice-president and head of boxing for IMG Media, added: "We are delighted to be working with AIBA again and expanding our boxing portfolio with these properties.
"With 280 fighters from 80 countries competing at the World Championships, the Continental Championships being hosted across four different continents, and the World Series of Boxing producing over 100 hours of content, all three events have become an attractive proposition to broadcasters and fight channels on a global scale."
IMG had the global rights across all broadcast platforms for last year’s APB/WSB Olympic Qualification Tournament, including gaming.
Following a historic ruling, passed unanimously at AIBA’s Extraordinary Congress in Lausanne on June 1, National Federations were able to register all non-AIBA professional boxers for the tournament according to the criteria for registration of professional boxers.
The decision to grant professionals the opportunity to compete at Rio 2016 was heavily criticised, with possible safety risks cited due to mismatches between professional and less-experienced amateurs.
In the end professionals went on to make little impact at the Olympics
The signing of the agreement with IMG comes on the back of worldwide equipment providers Taishan Sports becoming an innovation partner of AIBA last month.
The company, founded in China in 1978, are set to introduce a wave of new technology into the sport, including portable rings.
The rings were exhibited during the AIBA 70th year Gala Dinner in Montreux in December and the world governing body say they will "have an enormous impact particularly at smaller projects and gyms where space is scarce".
They are also expected to provide smaller National Federations with the chance to take rings across the country, which will in turn save costs as they will not be required to build as many separate facilities.