He has previously worked at the FIFA World Cup and Olympic Games, five Super Bowls, four National Collegiate Athletic Association Final Fours, three Major League Baseball and National Basketball Association All-Star Weekends and Disney events through his work at Coca-Cola and will now lead the BMA, which manages the media and sponsorship rights of AIBA's professional boxing programmes.

"I am delighted that David Gough is joining the BMA, and there is little doubt that his excellent international experience will provide us with significant support as we move into an exciting new era for boxing," said AIBA President and BMA board chairman CK Wu.

"AIBA is the global governing body for the sport of boxing and David's knowledge of international sports sponsorship and marketing will certainly boost the commercial success of our boxing competitions and initiatives."

AIBA's World Series of Boxing will enter Season V in January next year ©Getty Images


The BMA, which secured a landmark CHF35 million (£28 million/$39 million/€29 million) deal with Hong Kong-based First Commitment International Trade in July, covers AIBA's World Series of Boxing - launched in 2010 and entering Season V with 16 teams in January next year, AIBA Pro Boxing (APB), which begins on October 24 this year, and AIBA Open Boxing.

"This is an important time for AIBA and the sport of boxing and I am thrilled to be joining at a time of such revolutionary change," Gough said.

"Having worked for some of the world's biggest brands and events, I am convinced that APB and World Series of Boxing can establish themselves as top sports competitions on the international stage."

Contact the writer of this story at [email protected]


Related stories
August 2014: New website launched by AIBA Pro Boxing