A "strategic partnership" has been announced between sport advertising agency Adore Creative and the US Ski and Snowboard Association (USSA).
Los Angeles-based Adore Creative will produce branding for both the US Ski Team and US Grand Prix, it has been announced, two of the USSA's most notable action sports brands.
They will be included in national broadcasts throughout the season in what, it is hoped, will highlight the organisation’s "Best in the World" vision.
Some of the team's best known athletes are set to be featured, including superstar skiers Ted Ligety, Lindsey Vonn and Mikaela Shiffrin.
Adore Creative, an integrated advertising agency and growing leader in sports creative and content production, worked for the Sochi 2014 Winter Olympic Games, USA Luge and on projects related to the FIFA World Cup 2018.
They also worked on the Almaty 2022 bid which lost by just four votes to Beijing in last year's race for the Winter Olympic Games.
Adore's Closing Ceremony film for the 2015 Los Angeles Special Olympics also featured in Google’s “Year in Search 2015” film.
“It was great to be working with another Team USA organisation after the success of last year’s film for USA Luge,” said Adore creative director Rupert Wainwright after completing the 'Best in the World' vision.
"Adore Creative is committed to finding compelling and engaging ways to get the fans excited about USA’s Olympic athletes."
"Crafting this branding campaign for the USSA was a real joy.
"When they say 'Best in the World', they really mean it."
Adore Creative were sought-out to highlight "athletic vision and create excitement" around the USSA brand.
"Skiing and snowboarding are on-the-edge action sports with an amazing collection of Olympic champions telling our story," added USSA chief marketing officer Michael Jaquet.
"Adore's past work attracted us and led us to find a partner who could tell our Best in the World story.
"We have a unique opportunity through our distribution network with NBC to tell the story of our sports and our great athletes to millions of our fans each year."