Sports Taekwondo Australia Ltd (STAL) has called on its members to design a new logo for the organisation with a competition.
STAL says it needs a logo that is unique, appropriate, simple, memorable and timeless.
The national governing body also wants it to be usable with or without the name, and adaptable so it can be applied to every State.
Furthermore, the logo should look as good in black and white as it does in colour, and as good small as it does large.
A shortlist will be selected from the proposed designs, which will then go to a member vote in the new year.
The winning logo will then be adopted and used on all future STAL communications and branding, with the winner receiving a "surprise".
Earlier this year, STAL announced its strategic plan had been approved by its Board with its vision entitled "One Taekwondo".
The plan is accompanied by the vision statement, "unified, respected, successful and sustainable, and providing opportunities for all", which was developed with the input of the body’s members through a survey.
This year has also seen the appointment of Joelie Chisholm as STAL chief executive, beginning her new role at the start of October.
"Many changes have been made in STAL over the past two years: there are some new Board Members, a new constitution, a new [chief executive], [and] a new strategic plan," read a statement on STAL’s website.
"So it is about time for a new logo.
"Rather than have a graphic design company come up with a logo, we thought that the best logo would come from those people who know taekwondo best - you, our members."
A winning design is due to be announced early next year.