The website's redesign is an important step towards its Games-time role claim organisers, when it is anticipated traffic will jump from 200,000 to 175 million page views a month in the summer of 2015 when the Games take place.

The year-long revamp was carried out by official Toronto 2015 partner FUSE Marketing Group Inc. along with its sister company Soft Gravity Inc.

"Every Games ups the ante when it comes to delivering a world-class digital experience for its fans, athletes and spectators," said Ian Troop, the Toronto 2015 chief executive.

"Thanks to FUSE and Soft Gravity, we now have a fantastic website that sets a new benchmark.

"With their expertise, we'll be able to grow, engage and interact with the fan base of the 'People's Games' both here in Canada and throughout the Americas and Caribbean."

Users of the site will be able to access content including athlete profiles, feature stories, behind-the-scenes looks at the competition venues and information on the 51 sports being contested at the Games, in English, French and Spanish.

In addition to a more robust structure, Toronto 2015 say that the new design will capture the colourful, youthful and joyful spirit of the Games and will be packed with more photo galleries and videos, while also offering fans a sneak peek at the official sport pictograms of the Games.

Toronto 2015 organisers say the new website design will allow greater interaction for fans during the Games ©AFP/Getty Images


























Developed using responsive design principles on Soft Gravity's proprietary CMS platform, unroole™, the platform aims to gives publishers the freedom to write and change content, look and feel, and some of the integration on a page-by-page basis.

A unique "time machine" component also allows editors to experience the site from any time vantage point, be it in the future or the past, it is claimed.

"TO2015 (Toronto 2015 Organising Committee) challenged us to aim very high," said Stephen Brown, President of FUSE Marketing Group Inc.

"We knew we wanted to create innovative ways to engage not only with the athletes and visitors coming to Toronto, but also the vast global audience who follow these sports.

"That's why we have used forward-thinking technology and communications strategies to position TORONTO2015.org as its audience grows as the Games approach."

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