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FIFA and Adidas extend partnership until 2030

By Paul Osborne

Adidas chief executive Herbert Hainer (left) and FIFA marketing director Thierry Weil celebrate the extension of their partnership during a ceremony at Barvikha Concert Hall in Moscow @Getty ImagesNovember 21 - FIFA and Adidas have agreed an extension to their long running partnership which will see the global sports brand continue as Official Partner, Supplier and Licensee rights for the FIFA World Cup and all FIFA events until 2030.