FIFA makes revenue-boosting change to World Cup sponsorship rules

Wednesday, 28 November 2012
By Andrew Warshaw

FIFA WORLD CUP TROPHY 28-11-12November 28 - FIFA has modified its World Cup sponsorship rules by changing the "national supporter" category to "continental supporter" – starting with the 2018 event in Russia.

The revenue-boosting change means that the third-tier FIFA sponsorship will be open to companies on the same continent rather than firms exclusively from the host country.

Brazil 2014 has five national supporters – trade and investment agency Apex-Brasil, São Paulo -based bank Itaú Unibanco, insurance company Liberty Seguros, chocolate manufacturer Chocolates Garoto and English-language school Wise Up.

"We have changed from national to continental," said Jérôme Valcke, FIFA secretary general.

"Russia is in Europe so any company in Europe [can be a third-tier sponsor] whereas in the past it would have just been Russian companies only...so it will make it easier to sell sponsorships at the third level."

Contact the writer of this story at andrew.warshaw@insidethegames.biz
comments powered by Disqus