Ground-breaking digital strategy for Vancouver 2010 scoops Marcovici new media award
Saturday, 04 December 2010
Alon Marcovici (pictured), executive vice president of digital media at CTV Inc, and vice-president of digital media at Canada's Olympic Broadcast Media Consortium, was named Executive of the Year for developing the consortium's ground-breaking digital strategy.
The unprecedented access and customisation led to 251 million page views for CTVOlympics.ca and RDSolympiques.ca, representing 18 per cent of the worldwide page views by all Olympic Games rights holders and nearly four times the amount achieved for Beijing 2008.
Marcovici also received the honour in recognition of leading CTV Inc's overall digital media strategy, expanding the company's multimedia platforms and maintaining its position as Canada's online network destination of choice for news, sports and entertainment.
CTV was the sole broadcaster to be recognised with a Canadian New Media Award.
Canada's Olympic Broadcast Media Consortium also received the award for Best Cross-Platform Project.
The consortium produced an immersive news and information portal which brought every second of the Games live to Canadians online and syndicated across multiple platforms.
The unprecedented digital strategy united CTV and Rogers, bringing together 12 unique television brands, two online portals, and 20 radio properties.
The consortium will build on this winning strategy for the London 2012 Olympic Games with new technologies and richer experiences for consumers.
Earlier this year, the consortium received eight Gemini Awards for its coverage of Vancouver 2010, including Outstanding Technical Achievement in Digital Media for Marcovici.
November 2010: Creative team scoops three awards for Vancouver 2010 marketing