By Duncan Mackay

Olympic Stadium_lit_up_from_airFebruary 7 - Long-term naming rights and sponsorship deals are being sought for London 2012 Olympic Park venues, including the £486 million ($756million/€561 million) Stadium, it was announced today.


Rights for the Olympic Stadium, Multi-Use Arena and Aquatics Centre have all been made available by the Olympic Park Legacy Company (OPLC).

Parties have until March 2 to formally register their interest, with a final decision to be made in May.

"This is a rare opportunity to become part of one of the most exciting new places in the world. Billions of people will see these venues during the Games, and millions more will visit every year," said Andrew Altman, the chief executive of the OPLC. 

The OPLC claim that nearly 10 million people a year will visit the Queen Elizabeth Olympic Park once it is fully reopened in 2016 and, while the future of the Olympic Stadium still remains undecided with 16 parties having registered an interest in becoming the tennant after London 2012, it will host the World Athletics Championships in 2017, one of the biggest events on the sports calendar.

"We are looking for sponsors who share our vision to create an inclusive Park that promotes healthy living and offers sporting, training and employment opportunities to our local communities," said Altman.

"The fact that we aim to appoint sponsors before the Games even start is another example of how London is further ahead in planning legacy than any previous host Olympic City."

The venues and the Park will begin to open in 2013 after they have been converted to their legacy configuration.

London 2012_Aquatics_Centre_indoors_September_2011
The Aquatics Centre will become the country's top swimming facility with two 50 metres pools with moveable floors and booms, along with a diving pool and 2,500 seats which can be extended to 3,500 seats for large events.

It is anticipated to attract up to 800,000 visitations a year.

The Multi-Use Arena, known controversially as the Copper Box and hosting handball during the Games, will be the third largest arena in London with 7,500 seats and will host an exciting mix of sporting, commercial and cultural events, along with community sport.

It is anticipated to attract up to 400,000 visitations a year.

The Stadium will be a 60,000 seat multi-purpose venue and the new national centre for athletics.

The OPLC is currently running a bidding process for other sporting, cultural and commercial uses and plans to appoint the winning bidders in May 2012.

The 16 bidders who have registered an interest in using the Stadium after the Games have until March 23 to submit their full bids.

Last month, the OPLC appointed Greenwich Leisure Limited as operator for the Aquatics Centre and the Multi-Use Arena.

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