Youth Sport Trust chief to unveil new London 2012 legacy initiative

Monday, 10 December 2012
By Tom Degun

Lead Your GenerationDecember 10 - Youth Sport Trust chief executive John Steele is set to unveil a major strand of his organisation's London 2012 Olympic and Paralympic legacy drive at the global sports conference Doha Goals in Qatar.

Steele will reveal details of the project titled "Lead Your Generation" on Wednesday (December 12) at the major international conference, which claims to be a premier platform for world leaders to create social initiatives through sport.

A key aspect of the project will be young people developing legacy plans for their schools by building on the Young Ambassador scheme that sees young people using Olympic and Paralympic values to inspire others.

The project will see the ambassadors coordinating sports festivals, activities and events that are ultimately driven by young people to inspire their peers.

Young AmbassadorsYouth Sport Trust’s Lead Your Generation project will build on its popular Young Ambassador initiative

"Doha Goals is the perfect opportunity to highlight the important work of the Young Ambassador programme and set out how we are putting young people at the heart of the Olympic and Paralympic legacy," Steele said.

"Lead Your Generation will build on the success of the Young Ambassador programme by continuing to empower young people to be role models and make a difference in their schools and communities.

"It will also ensure there is a clear legacy plan in schools which draws together and embeds the work of the Youth Sport Trust to support that."

Steele will be joined on stage in Doha by 18-year old William Finnie and 17-year old Abda Kazemi – two Young Ambassadors who have worked in their schools and communities to inspire others through London 2012 and the power of sport.

"Doha Goals is a great opportunity for the Young Ambassador programme to be recognised and acknowledged internationally and let influential people from the world of sport know about our work," said Finnie, who was selected as a Young Ambassador in 2009 and is now chair of the national steering group.

Kazemi is equally excited.

"When my teacher told me I was going to Doha I was in shock as I really didn't expect it," said the Young Ambassador from Mayfield School in Redbridge.

"When I told my parents they were very pleased as they've seen how much hard work I've put into my work as a Young Ambassador."

At Doha Goals, around 400 young people from schools and universities around the world will take part in debates and brainstorming sessions, as well as interact with some of their sporting role models.

The students will be from more than 40 academic institutions in 30 countries, including China, Turkey, India, Kenya, Brazil, the United States, France and the UK.

As well as Steele, speakers at Doha Goals include London 2012 and British Olympic Associations (BOA) chairman Sebastian Coe, Britain's Sports Minister Hugh Robertson, Australian swimmer Ian Thorpe and South African double leg amputee sprinter Oscar Pistorius.

Contact the writer of this story at tom.degun@insidethegames.biz
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