Owned by French media giant Lagardère, Sportfive is currently marketing the media rights to Sochi 2014 and Rio 2016 in40 European nations as part of an agreement with the International Olympic Committee (IOC).

"Sportfive International has a long-established record of helping the international sports movement to fulfil its commercial goals, working with leading rights holders including the International Olympic Committee," Nis Hatt, SportAccord Convention managing director, said.

"The Gold Partnership with SportAccord Convention is a natural fit to help Sportfive develop more relationships with international sports rights holders and build their business over the coming years.

"Sportfive's knowledge of sports marketing business is unsurpassed and we believe that this partnership will add value to our stakeholder federations by helping them to understand the wide range services an agency such as Sportfive can offer to enable them to leverage their rights."

Sportfive will be gold partners for this year's SportAccord convention, which will take place in Saint Petersburg next month

Sportfive has sent delegates to previous SportAccord Conventions, but Sportfive's chief executive Shaila-Ann Ra said this year was the right time to capitalise on the occasion and increase its presence through the Gold Partnership.

"The SportAccord Convention has been on our radar as a leading industry event for many years and colleagues have traditionally valued their time spent at previous editions," she said.

"This year, as we continue to build on our experience and develop new business, the timing is ideal for us to team up with SportAccord Convention and become a Gold Partner.

"As a company we are committed to delivering top quality services to international sports rights holders, broadcast partners and brands, amongst others.

"This partnership demonstrates our commitment to grow and develop the future interests of the international sports movement and we are very much looking forward to working closely with SportAccord Convention for this event."

Sportfive is the fifth and final Gold Partner for the SportAccord Convention - along with Contemporary Group, Macau Sport Development Board, PwC and Sport Event Denmark - which takes place from May 26 to 31 in St Petersburg.

Contact the writer of this story at james.crook@insidethegames.biz


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